Call me Rip Van Winkle
In my books and blogs I have profiled thousands of innovative companies, and not once have I mentioned Costco, the second largest retailer in the world. I had never been into one of their store. There was none near us, and you have to be a member to shop there.
Well, they recently opened one near us, and mailed us an invitation. I was about to ignore it, but asked for input from my Facebook friends. I was blown away by the positive comments. In these snarky times where most conversations are about politics and ugly, the glowing tone woke me up from my long slumber.
It is a high wire act – a discounter which has sold a hot dog and drink for $ 1.50 for years, and yet carries wine bottles priced in the thousands.
I went to the store to sign up, and was easily convinced to sign up for the Executive Membership. The coupons that came with that made we walk around the entire store (the outside aisle which circles the store is affectionately called the “race track”), and spend way more than I had planned. I then filled up at the gas station, came home and ordered another item on the web site and downloaded a bunch of coupons on the mobile app.
Watch the video below for a long list of things that make the warehouse so attractive to so many.