The robo-advisers have quickly attracted a growing number of investors. They have also caught the attention of established financial players. Digitally driven investment providers were estimated to hold $53 billion at the end of 2015, according to the Aite Group.
With few exceptions, these services share the same widely established investing philosophies: Create a low-cost diversified portfolio for the long run; don’t ever — ever! — time the market; and focus on meeting goals, be it for retirement, a down payment or college.