FordPass incorporates several different separate sub-systems: FordGuides, FordPay and FlightCar.
FordGuides will be kind of like General Motors' OnStar, but rather than simply helping you with navigation, roadside assistance or restaurant reservations, FordGuides will help you solve your mobility concerns. Essentially, think of them as your personal mobility concierge — free of charge.
FordPay is essentially what it sounds like: A way to pay for features of FordPass. With this initial introduction of FordPass, Ford has partnered with McDonald's and 7-Eleven to make consuming fast food easier.
FlightCar, to me, might be the most interesting part of the FordPass app. At first, it'll be used to help you share or borrow a vehicle when you travel, which is neat. However, down the road, it'll be utilized for ride sharing, car sharing and multi-modal transportation. That means, in the future, FlightCar will get you from door to door anyway it needs to — from ride share to public light-rail to bicycle.
Lastly, in order to support this wild new idea of personal mobility that isn't centered around owning a $40,000 hunk of steel, Ford is also launching FordHubs in New York, London, Shanghai and San Francisco that will have real-life FordGuides onsite to help you with mobility solutions.