Michael Strange of Bassett’s Ice cream at the Great Wall of China. The wow here is the ice cream was made in the US and shipped on a 40 day trip.
Global Trade talks about the technology around the shipments
“Given that, Strange invested in temperature tags, computer chips that monitor and audit temperatures on pallets placed high, low and in the middle. There are about a dozen such tags on each Bassetts container, tracking the temperature and monitoring any spikes. In the intervening five years, there has not been a single repeat of the melting incident, and technology and logistical services have improved to the point that Strange says he is much more confident about the safety of his product during its 40-day voyage from the Port of New York than when it is transported domestically in trucks. After all, he says, containers are now designed to specifically transport cold storage at extremely low temperatures.”