I love rich mobile apps. In this post I described how apps from Starbucks, Home Depot, Delta and Walgreens are not just useful to consumers but increase one-on-one engagement with the brand.
I downloaded Cognizant’s new Code Halo app on my iPad and played with it. Unlike the apps described above it is not meant to help you navigate Cognizant’s services “store”. Instead it is a picturesque tour of its Crossroads model and its navigation of a growing number of social, mobile, analytical and cloud opportunities available to its clients. The aesthetics should be even better on a retina display, iOS 7 iPad than on my first gen Mini.
Subtle as it might be, the app does market Cognizant. It fits with a portfolio of guest columns, white papers, even a forthcoming book on the concept of Code Halos and the Crossroads model.
It is a fat app – 700 mb – but a sheer joy to navigate. Expect fatter apps as more brands deliver ever richer graphs and interactive features in their mobile functionality.