I (virtually) attended Microsoft’s Global Premier Event in Barcelona. It focused on how various customers are using their CRM functionality, and I was struck by the global and technology angles of three of the customers.
These are businesses we could not have imagined just a few, short years ago.
Metro Bank is Britain’s first new High Street bank in over a century. Founded by a US serial banking entrepreneur it is eliminating what it calls “stupid bank rules”. Their branches are called “stores” to provide more of a retail experience (which, btw is dog and kid friendly and open all week long) and the bank uses technology extensively in their stores (in their coin changers and safety deposit boxes among other things) and in web banking.
ServCorp offers Physical Offices and meeting rooms in 140+ locations around the world and Virtual Offices with virtual addresses and local representatives. As businesses, big and small, grow globally, it is a nice option for facilities and communications “as a service”
Pandora Jewelry is another example of a new age global company. Maker of charm bracelets (lots that generate $1.5 bn a year in revenues including my daughter's below), it is a Danish company with majority of manufacturing in Thailand and 10,000 franchises, concept stores and independent retailers around the world. A key element in this supply chain is its “visual merchandising” to strengthen its brand and homogenize displays across its outlets, many of which are franchised.
With that background watch the replay of the Microsoft event and how these 3 companies are managing a new generation of customer relationships here (registration required).
Photo Credit: Rita Mirchandani