The Healthcare Information & Management Systems Society (HIMSS), a big industry trade group, had been planning to create a showcase for its work in Nashville, but the project fell through. Cosgrove got on the case. Says FitzGerald: “It’s one thing for Merchandise Mart Properties or for a county executive to try to pitch this project to HIMSS, it’s another thing for the CEO of the Cleveland Clinic to do it.” The HIMSS Innovation Center now takes up 30,000 square feet of the Med Mart, the entire fourth floor.
What is emerging is an Epcot Center for med tech. GE Healthcare, Siemens, Philips Health Care and Cardinal Health are among the 22 confirmed tenants in the soon-to-be-completed center. Next door Bennett has already booked conventions that will bring 89,395 attendees this year and 100,400 next. By the end of 2016, he says, bookings should be enough to pay back the $465 million it took to construct both buildings.