Though it hasn't set up a brick-and-mortar shop (can you imagine?), the Seattle company has opened a photo studio in Williamsburg (in Brooklyn, NY), dedicated to enhancing the fashion portion of its site.
The 40,000 square-foot facility features 28 bays for styling, shooting, and editing apparel. The goal? To make the product shots for Amazon Fashion items look less like stock photography and more like a look book.
In addition to the apparel site on Amazon.com, the company owns the flash-sale site MyHabit.com , shoe-seller Zappos.com and the fashionista site ShopBop.com. Already, Amazon has 35 million active customers shopping for clothes, making the profitable, multibillion-dollar-a-year business the company’s fastest-growing category, said Amazon Fashion president Cathy Beaudoin.