MIT Technology Review recently included Xerox in its Disruptive 50 as it tries to shake up the IT services market.
Besides core document management processes, Xerox is also going after underserved verticals.
CEO Ursula Burns on one:
“Working with municipalities in California on better parking. Parking is a pain in the ass. And it doesn’t get enough money for the value. In the middle of the day [cities] want to charge a whole lot of money for parking on the street. We developed congestion-parking solutions such that [cities] can vary price. So you’re driving around, and—some of this is still in trial mode—you can get a bing on your phone that says “There’s a parking spot a block over,” and it will charge you the appropriate amount. This is all driven by technology from our Grenoble labs [in France].”
Photo Credit for Si-Log the company’s parking ticket app