Surprised it has taken so long after airlines and other travel companies have used for decades, but Holiday shopping in 2012 brought out Dynamic Pricing in spades.
Excerpts from Chicago Sun-Times
"Amazon.com now offers “Lightning Deals” that are posted throughout the day, have limited quantities, last a limited few hours, and offer discounts of as much as 50 percent off retail prices.
WalMart.com now features a deal-laden home page — with prices and offerings constantly changing as the company assesses its business. Y
Target.com has the same splashy home page featuring daily deals — and you’ll see yellow highlighted items marked as “temporary price cut” with discounts of 50 percent or more.
BestBuy.com, not to be outdone, is now featuring deals online and an email newsletter to let you know when they are posted — as well as the ubiquitous free shipping."
Photo Credit: Amazon