My book The New Technology Elite was based on the research that every industry is learning to enbed technology (software, sensors, satellites, social networks) in its products and services. I went in assuming industries like auto and medical devices were leading the pack, and was taken aback that my book cataloged examples from 75 industries. I could have added even more examples from other industries. It became a pursuit of which industries were NOT embedding tech. I even scanned Warren Buffett’s portfolio – he has traditionally been wary of investments in tech-susceptible companies.
In retrospect, I should have also showcased more how leading industries like auto are taking the embedding art to a new level.
My friend Jeff Nolan pointed out this:
“The 25-horsepower bump to the twin-turbocharged 3.8-liter V8 is the biggest of the upgrades, but the MP4-12C also gets some transmission tweaks that result in "crisper throttle response and improved clutch control for gear changes that are both faster and smoother." McLaren says it has also changed the Intake Sound Generator so that the driver can choose how much engine noise they'd like pumped into the cabin.”
How awesome is a 25 hp boost via software? What branch of physics could have predicted that?
Can weight loss via software be far off? :)