“More than 300,000 guests are active members of EpicMix. They can get stats on how many vertical feet they skied and earn digital pins for feats like riding every chairlift on a mountain in a day. Members can access free images taken by Vail Resorts photographers and easily share photos and data on Facebook.
Because the EpicMix app deals directly with customers, it has pushed Vail's IT team to think more like a commercial software company. That means working closely with the chief marketing officer and her team. Urwiler's using outsourcers much more selectively now, and he's adding people with software vendor experience to his team. And Vail is benchmarking EpicMix against the likes of Facebook and Foursquare in terms of design and ease of use.”