The 20 partners in Friday's announcement offer deep analytic capabilities that Saleforce.com doesn't offer. Clarabridge, for example, offers multi-lingual sentiment-analysis. Klout scores the influence of those commenting on social networks. Lithium specializes in natural language processing for a more accurate understanding of comments. And OpenAmplify specializes in identifying and classifying brand and product mentions for customer service purposes.
A handful of these partner capabilities were already accessible as add-on packs through Salesforce.com's Marketing Cloud Dashboard. The dashboard lets companies plug these partner tools into social measurement workflows with "just a few clicks." With Friday's announcement, Salesforce has greatly expanded the list of third-party options. The other vendors on the list are Bitext, Calais, Caterva, EpiAnalytics, Kanjoya, Kred, LeadSift, LinguaSys, Lymbix, Metavana, PeekAnalytics, Rapleaf, Solariat, Soshio, The SelfService Company, and Trendspottr.
Video from Dreamforce last month