Let’s face it – the majority of Olympics events (track and field, swimming etc)harken back to the Ancient Olympics or the early editions of the Modern ones. BMX – for Bike Motocross – is an exception introduced in the Beijing games in 2008.
And as the Chicago Tribune notes, it is attracting a younger demographic
“The crowd in the 6,000-seater, purpose-built London stadium are among the youngest at London 2012. Families are everywhere, the children wrapped in Union flags, their faces covered in red-white-and-blue stickers.
Josh Barwick, 11, and his 13-year-old brother Joel were typical fans. Both have BMX bikes: stubby, single-gear, single- brake machines like the ones that hurtle up and over the track from a dizzying drop at the start.”