I walked into a Brookstone at a mall last week. Wow – amazing the wide range of iPad accessories, bluetooth headphones, RC copters and other electronics.
I smiled they still have paper catalogs. How retro! So I flipped through one and noticed 5 QR codes on the back cover. Now that is more contemporary.
At home, I notice that a blogger, Brian Klais actually tested each of the QR codes and has a bunch of suggestions for Brookstone.
Importantly Brian says “Despite the lessons and opportunities outlined, I do sincerely congratulate Brookstone on their pioneering use of integrated QR. It’s only through cutting-edge experimentation like this that the brands of tomorrow will teach their consumers how to connect with them today through mobile.“
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