“Salesforce.com took the next step toward becoming a new-era marketing player on Wednesday by announcing the Social Marketing Cloud, a collection of services aimed at helping companies to manage their brands and engage with customers across social sites such as Facebook, Twitter, and YouTube.
The Social Marketing Cloud is the product of Radian6 (now Salesforce Radian6), the cloud-based social media monitoring service acquired this spring. It's a collection of cloud-based services aimed at a business discipline that is rapidly changing. “
“Social Websites provides cloud-based Web content management capabilities through Salesforce.com's Siteforce system. The new service includes the ability to integrate trusted social network comments into appropriate areas of a Web site. A catalog page, for instance, might be enhanced with relevant customer comments about specific products. “