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Marc Benioff highlighted this in his keynote at Dreamforce – how Gatorade monitors mentions of its famous brand and follows through
September 01, 2011 in Social Networking | Permalink
I'm confused Vinnie - is Gatorade getting into the software business?
Or is this a SalesForce product (and if so, why are Gatorade promoting it)?
Tom Raftery |
September 02, 2011 at 12:20 PM
More an example Benioff provided of how brands like Gatorade are actively monitoring the social air waves. Recent salesforce acquisitions like Radian6 allow for such monitoring.
September 03, 2011 at 07:57 AM
do we know where Gatorade sourced their social media analytics solution?
Tom Raftery |
September 03, 2011 at 09:02 AM
pretty sure they use Radian6 which now salesforce owns, along with other customer sentiment analysis tools.
September 03, 2011 at 11:15 AM
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