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Tom Raftery

I'm confused Vinnie - is Gatorade getting into the software business?

Or is this a SalesForce product (and if so, why are Gatorade promoting it)?

tmirchan

More an example Benioff provided of how brands like Gatorade are actively monitoring the social air waves. Recent salesforce acquisitions like Radian6 allow for such monitoring.

Tom Raftery

So,

do we know where Gatorade sourced their social media analytics solution?

tmirchan

pretty sure they use Radian6 which now salesforce owns, along with other customer sentiment analysis tools.

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