Marc Benioff highlighted this in his keynote at Dreamforce – how Gatorade monitors mentions of its famous brand and follows through
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I'm confused Vinnie - is Gatorade getting into the software business?
Or is this a SalesForce product (and if so, why are Gatorade promoting it)?
Posted by: Tom Raftery | September 02, 2011 at 12:20 PM
More an example Benioff provided of how brands like Gatorade are actively monitoring the social air waves. Recent salesforce acquisitions like Radian6 allow for such monitoring.
Posted by: tmirchan | September 03, 2011 at 07:57 AM
So,
do we know where Gatorade sourced their social media analytics solution?
Posted by: Tom Raftery | September 03, 2011 at 09:02 AM
pretty sure they use Radian6 which now salesforce owns, along with other customer sentiment analysis tools.
Posted by: tmirchan | September 03, 2011 at 11:15 AM