"do is a one of a kind restaurant that has successfully married science with sustenance and sustainability by creating an experience that activates all of your senses. The largely paperless restaurant, designed by sound and lighting guru Christian Ruffin, uses Apple technology that allows guests to order from the menu, call for valet and change the music while they marvel in the brilliant video graphics that cover every wall of the space"
After valeting their cars, restaurant goers are "welcomed in a soothing accent by oversized, red lips projected on the side of the building. Upon entrance, they will be greeted by a 20 ft. wide by 14 ft. tall free flowing waterfall with video bouncing off of each molecule. The space boasts 270 degrees of seamless video mapping on the walls that will allow images of birds, cars or even bubbles to move throughout the interior without a single break. Patrons can mix and mingle at do’s 40 ft. lighted bar with a 20 ft. wide by 7 ft. tall video display of the libations served in the restaurant."
Ruffin goes “We have the capability to completely transform the space with the touch of a button. It may feel like you are dining al fresco and enjoying the New York skyline one day, and the next day we may make it feel like a relaxing day at the beach. The options are limitless!”
The menus are on iPads, not paper. And you can also request via iPad the valet to pull up your car (the valet is free by the way).
"The musically inspired restaurant has an extensive music selection and corresponding artist video catalog that will allow music lovers to view live performances of their favorite artists while listening to their favorite songs. Guests are able to change the music on the space’s concert sound system using their Apple iPod Touch and iPhone. The tech enhanced bathrooms possess motion sensored hand dryers and sinks with iPad “mirrors” positioned on the walls. Those making use of the facility can view themselves using the device’s camera feature and Photo Booth App. "
Guest may also follow the restaurant’s RSS feed at DoAtTheView.tumblr.com, “Follow” do on Twitter, @DORestaurant, “Like” do on Facebook, www.facebook.com/DoAtTheView, and “Follow” do on Foursquare for real-time up dates and to enter periodic contests.
And yes, the food. "do’s menu created by Ruffin’s wife, Nacasha, has something for everyone" "Our chicken is growth hormone and antibiotic free, all of the cheeses are gluten-free and made without preservatives, fillers and artificial ingredients, the pepperoni is lean and also has no fillers, the shrimp is wild-caught and the pizza sauce is made fresh daily with San Marzano D.O.P certified tomatoes."