While there were plenty of interesting SAP announcements around in-memory, mobile, complex events and other technologies, I walked around admiring all the TV studio quality and NASA control room technology in the event and I was thrilled SAP gave me a chance to sit down with Scott Schenker, VP Global Events. I was impressed he somehow found time for me and was extremely relaxed bang in the middle of the event which attracted 15,000 attendees (and their 50,000 iPads, smartphones, laptops and the walkie-talkies and pagers of the event security and “roadies”) to the Orange County Convention Center in Orlando and another 45,000 virtually through 20+ connected events, SAP TV, social media, and on-line presence.
- Leading up to and during the three days in Orlando, SAP’s social media programs across Facebook, Twitter, LinkedIn and YouTube resulted in a total reach of 3.9 million impressions.
- Including audience's tweets, the #sapphirenow Twitter hashtag was mentioned 7,800 times and created 20 million impressions. The audience responded by engaging with SAP 63,000 times (clicks, votes, comments, retweets, etc), 85% of Twitter activity was from non-employees, and designated content keywords were used almost 2,100 times.
- More than 1200 customer meetings were held or confirmed in the Executive Meeting Center
Simply put – quite a production which should win SAP a few more awards as did last year’s event.
Photo Credit – top Michael Krigsman, bottom SAP