Vonage thought it was being innovative when it set aside a portion of its IPO for its customer base. It appears to have back fired.
But in keeping with the theme of this new book Whatever you think, think the opposite I hope Vonage does not go into a shell. The author, Paul Arden says it is ok to fail - dramatically.
Vonage is one of the pioneers around VoIP. Hope it keeps innovating. That means often doing the unconventional.