Actually, if you like their coffee (and tea and food) it’s pretty good value. You get $400 in spending credits. As a Gold member, every 12 drinks gets you one free. The free one could be the largest, most expensive drink on their menu. You get free refills on many items. And by my mobile app experience all kinds of free music, apps and coupons. Right there you add another 15% to 20% in freebies.
But importantly you get what Starbucks says is ‘completely handmade and features an artisan rose metal base with rose-colored coating. Starbucks lettering is laser-etched on the front, and since it’s in such a small quantity, we do incur quite a bit of expense to produce them.”
In other words, there is likely pretty good eBay value
Actually, come to think of it’s like a ticket to Google I/O where you get way more swag than the ticket value. A reason why they both sell out within minutes.